Welcome to the APB Digest! This fortnight, we get into the conversation most builders keep avoiding with their team, and we look at why so many builders drop their price before a client has said a word about it.
Avoiding the hard conversation does not protect anyone. It quietly lowers the standard for the whole team. This is how to be direct without being harsh, and how to tell when the conversation should wait.
Stop solving every problem that lands on your desk. Ask your site supervisor what they would do, then coach them through the reasoning. That is how a second layer of leadership gets built.
Only special builders become Certified under APB's Professional Builder Levels system. Justin and the team at Regional Home Builders got there. Justin's line, even at level 10, the work only starts now.
Most builders soften the price, put off the budget conversation and apologize for their own process long before a client objects to anything. Here is why that happens, and the three-step fix.
I tried other coaching programs, but none of them gave me the "how." That's what made APB different. They didn't just tell you what to do, they showed you exactly how to do it, step by step, in ways tailored for home builders.
Victor Myers, Victor Myers Custom Homes