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The Moment 61% of Builders Said “We’re Coming Back” in 12 Months

Written by Will Blunt | Jul 2, 2025 10:00:00 PM

Last week in Sydney, something rare happened.

Hundreds of builders, business owners, and leaders gathered for a two-day event that’s been slowly evolving over the last few years into something that no longer feels like a “conference.”

It felt like a turning point for many of the builders in the room. 

This was the 2025 APB Summit. An experience built specifically for custom home builders who want more from their business and more from themselves.

And if you were there, you know it wasn’t about us.

It was about you.

The ones who showed up, took notes, shared wins, asked hard questions, and recommitted to building something better. Not just for your clients, but for your families, your teams, and yourselves.

We Listened to Your Feedback

After every summit, we ask for feedback. And we take it seriously.

Last year, one of the loudest messages we received was clear:

“Less selling, please.”

So we rebuilt the format. Rebriefed the speakers. Refocused every session to serve one goal:

Deliver the most relevant, practical, and motivational experience possible for custom builders.

And most importantly, this year’s feedback showed that you noticed the difference:

  • Average speaker rating: 4.83 out of 5
  • Self-promotion score dropped from 3.25 to 1.92 out of 5

What Actually Happens at the APB Summit?

If this is your first time hearing about it, the APB Summit is an annual event hosted by the Association of Professional Builders, created specifically for custom home builders who want to systemise, scale, and grow their companies.

This isn’t a trade show.

It’s a curated experience combining supply partners, builder case studies, industry experts, mindset coaches, and high-performance leaders all in one room.

The content is built around one mission:

To help you build the future of your company with better systems, smarter strategy, and a real competitive edge.

Here's a highlights video we put together during this year's event:

What Builders Took Away in 2025

This year’s speakers delivered on that promise, with insights that went far beyond the theoretical. Here are some of the comments from builders we captured in the speaker feedback forms:

“Relevant for our business. Fantastic presentation. Thoughtful and practical.”

“Great slides, great advice, great presenter. Really engaging!”

“Amazing! Please bring him back!”

“She was awesome. The best”

“Brilliant. Just realised how bad of a manager I am, but I will change as of today.”

“Incredible and was a wealth of knowledge about what our brains are capable of, and how we can train our brains to do so much more in our lives.”

“Amazing speaker, great story - riveting…!”

Watch some real-time comments from builders at the event below:

 

And the Attending Builders Responded

61% of attending companies have already secured tickets for the 2026 APB Summit.

That’s not just loyalty. That’s a signal.

A sign that this event is becoming something builders rely on, not just for inspiration, but for clarity, systems, and direction.

Returning visitors is how you really measure the success of an event. Surveys are nice but this is where the truth sits.

  • 30% is considered good for an event with a ticket price of $1k-$3k
  • 40% is considered very good.
  • 50% is considered exceptional where "Only the top tier achieve this. It signals a “must-attend” event with a healthy future."
  • 60% is considered Elite status. "Only events with a devoted tribe and continuous value exchange reach this level."

As one attendee put it:

“The event is a massive step up from last year. Great work, guys.”

Where It Goes From Here

We’re already working on 2026.

The venue’s growing. The program’s evolving. And the speaker list is already taking shape.

But for now, we want to pause and say something simple:

Thank you.

To the builders who travelled, engaged, and challenged themselves.

To the speakers who gave everything on stage, not to promote, but to contribute.

And to the community that continues to raise the bar for what this industry can be.

The APB Summit is built for you. And because of you, it’s only getting stronger.