Articles by Will Blunt

Marketing 1 min read

APB Named One of Australia's Best Places to Work

What does it take to build something remarkable - not just once, but year after year? Consistency. Clarity. Culture. And that’s exactly what APB has been ...

Marketing 3 min read

The Ultimate Social Proof For Your Building Company

What’s the first thing a prospect does after meeting you? They go hunting for proof. They want to know: Are you the real deal? Not just someone who can ...

Operations 2 min read

Feel Like You’re the Bottleneck? Ask This Instead

You’ve built a good building business.

Operations 2 min read

Why Builders Waste Hours Solving the Wrong Problems (And What to Do Instead)

You know that feeling when you spend half a day putting out fires…

Operations 5 min read

10 of the Best Examples of AI in Construction Software

Think AI is just about marketing? Think again… AI isn’t just for generating catchy marketing content or social media posts. It’s already embedded in many ...

Operations 2 min read

Introducing APB Brain - The Builders AI Assistant

It probably feels like groundhog day... Looking at the same issue again and again, thinking: “Surely someone else has dealt with this already.” And they ...

Self Improvement 3 min read

The Moment 61% of Builders Said “We’re Coming Back” in 12 Months

Last week in Sydney, something rare happened. Hundreds of builders, business owners, and leaders gathered for a two-day event that’s been slowly evolving ...

Self Improvement Operations 2 min read

This Week, the Smartest Builders in the Industry Are All in One Place

This week, hundreds of owners and directors of residential building companies are gathering under one roof in Sydney, Australia.

Marketing 2 min read

Why Most Builders Waste Tens of Thousands on Ads That Don’t Work

You finally decided to invest in advertising. You hired a flashy agency. You spent $20k. And… crickets. No quality leads. No contracts. Just vague reports ...

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