Articles by Will Blunt

5 min read

What Happens When Your Sales Process Only Exists In The Owner's Head?

A building company can sell well for twenty years without ever writing down how it sells. The owner knows what to say on a first call. They know which ...
7 min read

How Should a Building Company Structure Staff Bonuses?

Trevor Anderson didn't come up through the trades. He studied finance at university, then spent years working for the government doing business ...
3 min read

Why the Best Builders Hire for Character, Not Experience

For years, Dornford Building Group hired the way most companies do, weighting experience and how well someone interviewed. Looking back, Jake and Nico ...
4 min read

How to Sell the Value a Client Cannot See or Photograph

A client walks into a meeting with two quotes for a new home. Both are for roughly the same size. Both list nice finishes, good appliances, a well-known ...
3 min read

What's On at APB Summit 2026: Day Two

If your notebook is already full from yesterday, you might want to grab a second one. Doors open for day two of APB Summit 2026 at 7:30am, and it starts ...
2 min read

What's On at APB Summit 2026: Day One

At 8:15am this morning, Russ Stephens and Sky Kolade walk out on stage at Sofitel Sydney Wentworth to open APB Summit 2026. What follows is one of the ...
2 min read

The APB Summit 2026 Starts Tonight

The main doors at Sofitel Sydney Wentworth don't open until 8:00am tomorrow. But APB Summit 2026 actually starts tonight... Because while most attendees ...
7 min read

Should a Builder Ever Refund a Deposit to Walk Away from a Project?

Walking away from a project feels like throwing money away, but it's sometimes the most profitable decision you'll make all year.
8 min read

How to Niche Down a Building Company Without Losing Revenue

A custom home building company can niche down without losing revenue by treating the move as a multi-year operational change rather than a one-step ...
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