Latest Articles

5 min read

What Should A Building Company's Case Study Include?

A prospective client finds your website while they're comparing you with a few other builders. They're about to trust someone with one of the largest ...
2 min read

The Hidden Cost of a Festive Shutdown For Building Companies

I received an email from a builder announcing they were shutting down for an entire month over the Christmas holidays.
1 min read

APB Now Is Live: Why Good Builders Are Still Going Broke

Welcome to a special edition of the APB Digest. APB Now, our new podcast with Russ Stephens and Sky Kolade, goes live today, and episode 1 is out now.
1 min read

APB Digest: Win More Of The Jobs You Quote

Welcome to the APB Digest. This fortnight the sales sessions from four APB Summits are on demand, Sky Kolade runs a live training on adding AI to your ...
1 min read

APB Digest: Everything APB Teaches, Under One Login

Welcome to the APB Digest. This fortnight APB brings everything we do into one place at APBMembers.com, Sky Kolade runs a live training on putting AI to ...
5 min read

How Long Should A Qualifying Call Take?

45 minutes into the first call, you know a lot about this couple. You know the style of home they want, what's on their wish list and why they've decided ...
4 min read

How Does A Small Custom Builder Compete In An Area Full Of Volume Builders?

Toby and Elizabeth Searle run Highwater Homes in Camden, an hour west of Sydney, in an area called the Macarthur. In their APB case study, they describe ...
6 min read

Should A Builder Pay Clients For Referrals?

Say you build custom homes that start in the millions, and you decide this is the year you get serious about referrals. So you write to every past client ...
1 min read

APB Digest: Give AI Access Without Losing Control

Welcome to the APB Digest. This fortnight we look at how to give AI access to your business without losing control of it, and what sets the value of a ...
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