Articles by Will Blunt

Sales 5 min read

How Long Should A Qualifying Call Take?

45 minutes into the first call, you know a lot about this couple. You know the style of home they want, what's on their wish list and why they've decided ...

Marketing 4 min read

How Does A Small Custom Builder Compete In An Area Full Of Volume Builders?

Toby and Elizabeth Searle run Highwater Homes in Camden, an hour west of Sydney, in an area called the Macarthur. In their APB case study, they describe ...

Marketing 6 min read

Should A Builder Pay Clients For Referrals?

Say you build custom homes that start in the millions, and you decide this is the year you get serious about referrals. So you write to every past client ...

Operations 4 min read

Why Documented Procedures Stop Getting Used After Three Months

There's a folder on your computer called Company Procedures. You built it over several weekends. You wrote the steps out carefully, you ran a training ...

Operations 4 min read

How Do You Give AI Access To Your Business Without Losing Control Of It?

Security is the number one thing stopping builders from going further with AI. When we asked the builders in APB's Elite Mentoring cohort what was holding ...

Operations 3 min read

Why You Keep Setting The Same Goal And Never Getting There

You set that goal again this year. Roughly the same one as last time. Build a company that runs without you standing in the middle of it, so you stop ...

Financials 5 min read

What Is A Residential Building Company Actually Worth?

Most builders find out what their company is worth at the worst possible moment.

Operations 3 min read

The End Of Day Routine That Decides How Good Tomorrow Will Be

Most working days end rather than being deliberately finished.

Operations 6 min read

How To Tell A Team Member Something They Don't Want To Hear

The second time it happened you told yourself it was a bad week. The fourth time you started routing the work around them instead, giving the important ...

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