Articles by Will Blunt

4 min read

How to Sell the Value a Client Cannot See or Photograph

A client walks into a meeting with two quotes for a new home. Both are for roughly the same size. Both list nice finishes, good appliances, a well-known ...
3 min read

What's On at APB Summit 2026: Day Two

If your notebook is already full from yesterday, you might want to grab a second one. Doors open for day two of APB Summit 2026 at 7:30am, and it starts ...
2 min read

What's On at APB Summit 2026: Day One

At 8:15am this morning, Russ Stephens and Sky Kolade walk out on stage at Sofitel Sydney Wentworth to open APB Summit 2026. What follows is one of the ...
2 min read

The APB Summit 2026 Starts Tonight

The main doors at Sofitel Sydney Wentworth don't open until 8:00am tomorrow. But APB Summit 2026 actually starts tonight... Because while most attendees ...
7 min read

Should a Builder Ever Refund a Deposit to Walk Away from a Project?

Walking away from a project feels like throwing money away, but it's sometimes the most profitable decision you'll make all year.
8 min read

How to Niche Down a Building Company Without Losing Revenue

A custom home building company can niche down without losing revenue by treating the move as a multi-year operational change rather than a one-step ...
7 min read

Where Should a Building Company Owner Start with AI Automation?

A building company owner should start with AI automation by running a two-week time audit, sorting the recurring tasks they find into Delete, Automate, or ...
7 min read

What Admin Tasks Can AI Automate for a Building Company?

Building company owners can use AI to reduce the manual labour involved in five high-volume admin tasks: compiling a daily morning brief, reviewing quotes ...
2 min read

What Builders Don't Realise Has Already Changed With AI

A few months ago, if you were using AI to write client emails or pull together a scope summary, you were probably ahead of most builders you know. That ...
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