Control Your Brand, Tech Trends & New Partners

Welcome to this week’s APB Digest! This week, control your brand via advertising, discover the builders' tech roadmap, meet our new partners and more.

Controlling Your Brand Via Advertising

Tired of burning money on marketing that doesn’t reflect your brand or bring in the right leads?⁠ Our latest Action Plan shows you how to set up the right systems, brief creatives, hold agencies accountable, and protect your brand at every step.⁠
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Because advertising shouldn’t feel like a gamble. It should feel like growth.⁠
Members can access this training in the membership portal now.

View Action Plan

There comes a point in your building company when spreadsheets start costing you money.⁠ Manual systems won’t get you to the next level. Check out our recent article to learn what will.

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New Podcast Episodes

	Avoiding Tax Shock Josh Hallam and Sam Falanga from Falanga & Co delves into the often-overlooked but critical area of tax planning for builders. With candid stories and practical advice, Josh and Sam explain how poor financial planning can lead to "tax shock" and offer real solutions to prevent it.  Listen Now
	Better Client Communication Ron Nussbaum, Founder of BuilderComs, and Janna Colucci, CEO and Co-founder of Bundle, dive into one of the most pressing challenges in construction today, communication. Listen Now

New Rewards Partners

We have welcomed six new Rewards Partners to our growing network! Explore our network of preferred partners that provide services to help run your building company more efficiently and profitably.

Learn More

INdustry Trends

In Australia, lead flow is very thin, especially if builders don't have a solid marketing system. Conversions are dragging. The banks are making things more difficult, even though interest rates are improving. Often, banks do not value projects as highly as what they cost to build. Because of that, budgets are stretching.

Key Takeaway: Dialled-in messaging and bulletproof sales processes are
non-negotiable

In New Zealand, the actual number of new dwelling consents has dipped. March 2025 saw the biggest monthly jump in two years. Population numbers in New Zealand are growing, and interest rates are easing, which is likely to help us see a recovery later in the year.

Key Takeaway: Builders who streamline and systemise now will surge when the tide turns.

In the United States, material prices are fluctuating. Aluminium prices are up, lumber prices are down. It's very difficult for builders at the moment to be costing because nobody really knows where things are going. Demand has softened in many markets, which has caused unprofessional builders to slash their margins. Relatively high interest rates cloud pricing, which is also making things difficult.
 
Key Takeaway: Differentiate on process and quality, not price - or watch margins evaporate.
 
In Canada, federal promises to cut red tape and push local product sourcing have yet to make an impact on material costs. Municipal approvals have still remained slow.
 
Key Takeaway: Client confidence is fragile; builders with tight systems and proactive lead qualification will stay ahead of the policy whiplash.