Welcome to this week’s APB Digest! This week, control your brand via advertising, discover the builders' tech roadmap, meet our new partners and more.
Tired of burning money on marketing that doesn’t reflect your brand or bring in the right leads? Our latest Action Plan shows you how to set up the right systems, brief creatives, hold agencies accountable, and protect your brand at every step.
Because advertising shouldn’t feel like a gamble. It should feel like growth.
Members can access this training in the membership portal now.
Sponsored by ECI Solutions
There comes a point in your building company when spreadsheets start costing you money. Manual systems won’t get you to the next level. Check out our recent article to learn what will.
Wednesday 18 June, 4pm EDT | Thursday 19 June, 6am AEST
Join Russ Stephens, Co-founder of APB, and Bob Cain, Business Unit Leader at BuildTools, to discover five practical, data-backed actions you can take this week to improve scheduling, communication, and profitability.
We have welcomed six new Rewards Partners to our growing network! Explore our network of preferred partners that provide services to help run your building company more efficiently and profitably.
In Australia, lead flow is very thin, especially if builders don't have a solid marketing system. Conversions are dragging. The banks are making things more difficult, even though interest rates are improving. Often, banks do not value projects as highly as what they cost to build. Because of that, budgets are stretching.
Key Takeaway: Dialled-in messaging and bulletproof sales processes are
non-negotiable
In New Zealand, the actual number of new dwelling consents has dipped. March 2025 saw the biggest monthly jump in two years. Population numbers in New Zealand are growing, and interest rates are easing, which is likely to help us see a recovery later in the year.
Key Takeaway: Builders who streamline and systemise now will surge when the tide turns.
In the United States, material prices are fluctuating. Aluminium prices are up, lumber prices are down. It's very difficult for builders at the moment to be costing because nobody really knows where things are going. Demand has softened in many markets, which has caused unprofessional builders to slash their margins. Relatively high interest rates cloud pricing, which is also making things difficult.
Key Takeaway: Differentiate on process and quality, not price - or watch margins evaporate.
In Canada, federal promises to cut red tape and push local product sourcing have yet to make an impact on material costs. Municipal approvals have still remained slow.
Key Takeaway: Client confidence is fragile; builders with tight systems and proactive lead qualification will stay ahead of the policy whiplash.