---
title: SORCI First Look, Systemising Made Easy, & New Trends
description: Celebrate builder excellence, accelerate your profits, and explore new partner rewards – all inside this week’s digest.
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---

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# SORCI First Look, Systemising Made Easy, & New Trends

![Association of Professional Builders](https://blog.associationofprofessionalbuilders.com/hubfs/APB%20Meeting%20icon%20(Meeting%20use%20only).png)

[Association of Professional Builders](https://blog.associationofprofessionalbuilders.com/author/association-of-professional-builders)

13 November 2025 •  2 min read

<http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Dfacebook> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin> <https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=> [mailto:?subject=Check%20out%20https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.associationofprofessionalbuilders.com%2Fdigest-14-11-25%3Futm_medium%3Dsocial%26utm_source%3Demail)

![](https://blog.associationofprofessionalbuilders.com/hubfs/Email%20Graphics%20(1640%20x%20730%20px)%20(46)%20(1).png)

Welcome to the APB Digest! This week, get an exclusive first look at fresh data from the upcoming SORCI report, unlock the new Action Plan designed to help you systemise your building company, and stay on top of the latest industry trends.

[![Buildatrend webinar](https://blog.associationofprofessionalbuilders.com/hs-fs/hubfs/Buildatrend%20webinar.png?width=660&height=294&name=Buildatrend%20webinar.png)](https://buildertrend.zoom.us/webinar/register/5717628751127/WN_PM7UQGXeRyqgNr_v28XeNg#/registration)

## 2026’s Biggest Profit Levers for Home Builders

Join Buildertrend and APB Co-Founder, Russ, for an exclusive sneak peek into the 2026 State of Residential Construction Industry report. Discover early profitability indicators and the five emerging trends that will shape builders’ success in the year ahead.

[Register Here](https://buildertrend.zoom.us/webinar/register/5717628751127/WN_PM7UQGXeRyqgNr_v28XeNg#/registration)

 

 

[![New AP Systems](https://blog.associationofprofessionalbuilders.com/hs-fs/hubfs/New%20AP%20Systems.png?width=660&height=294&name=New%20AP%20Systems.png)](https://www.youtube.com/watch?v=k1lokcG1P5k)

## Systemising A Building Company

If your business still leans on you to answer every question, solve every issue, and steer every job to the finish line… you aren't running a building company, it's running you. This new Action Plan reveals how to build repeatable systems that remove bottlenecks, lift performance, and give you back control.

[Watch Trailer](https://www.youtube.com/watch?v=k1lokcG1P5k)

 

## New Podcast Episodes

| [![211 (1)](https://blog.associationofprofessionalbuilders.com/hs-fs/hubfs/211%20(1).png?width=200&height=200&name=211%20(1).png)](http://www.associationofprofessionalbuilders.com/podcast/content-that-converts-with-rick-storlie?DIGEST141125)   | #### Content that Converts Rick Storlie from Builder Lead Converter reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever. [**Listen Now**](http://www.associationofprofessionalbuilders.com/podcast/content-that-converts-with-rick-storlie?DIGEST141125) |
| --- | --- |
| [![212](https://blog.associationofprofessionalbuilders.com/hs-fs/hubfs/212.png?width=200&height=200&name=212.png)](http://www.associationofprofessionalbuilders.com/podcast/document-delegate-and-grow-with-jon-engquist?DIGEST141125)   | #### Document, delegate, and grow Jon Engquist, third-generation contractor and founder of Subtrak, breaks down how to turn your company’s know-how into clear systems and live checklists your team actually follows. [**Listen Now**](http://www.associationofprofessionalbuilders.com/podcast/document-delegate-and-grow-with-jon-engquist?DIGEST141125) |

 

**[![Christmas shutdown blog](https://blog.associationofprofessionalbuilders.com/hs-fs/hubfs/Christmas%20shutdown%20blog.png?width=660&height=294&name=Christmas%20shutdown%20blog.png)](https://blog.associationofprofessionalbuilders.com/the-hidden-cost-of-a-festive-shutdown-for-building-companies?DIGEST141125)**

## The Hidden Cost of a Festive Shutdown For Building Companies

Thinking of shutting down for the holidays? Before you flick the switch, read this.  
In this eye-opening piece, we unpack the hidden financial and operational toll a full Christmas shutdown can have on a building company long after the break is over. If you’re aiming to start 2026 strong, this is a must-read.

[Read Article](https://blog.associationofprofessionalbuilders.com/the-hidden-cost-of-a-festive-shutdown-for-building-companies?DIGEST141125)

 

**[![Industry Trends (2)](https://blog.associationofprofessionalbuilders.com/hs-fs/hubfs/Industry%20Trends%20(2).png?width=660&height=294&name=Industry%20Trends%20(2).png)](https://go.associationofprofessionalbuilders.com/sorci-start?DIGEST311025)**

## Industry Trends

**Australia**

- Client journey times increasing
- Contracts taking 30% longer to sign (Master Builders Association)
- Builders without professional sales/marketing systems are falling behind
- “Working harder, not smarter” trend widespread  
  **Takeaway:** Builders need to strengthen their sales systems and streamline client decision-making to stay efficient and profitable.

**New Zealand**

- Market is relatively flat; limited new home starts
- Buyers cautious amid economic uncertainty
- Opportunity in renovations and efficiency-focused builds
- Builders must protect margins through cost control  
  **Takeaway:** Margin discipline and cost control are critical for stability until confidence returns.

**United States**

- Builder sentiment improving across custom/luxury segments
- Stronger demand for high-end homes
- Operational inefficiencies still limiting growth
- Systems alignment key to profitability  
  **Takeaway:** Optimism is rising - builders who align systems now will capture profitable growth as the market expands.

**Canada**

- General sentiment weak, but niche sectors thriving
- Luxury and high-performance builds gaining traction
- Quality, transparency, and process are key differentiators
- Avoid generic remodel models; focus on scalability  
  **Takeaway:** Differentiation, transparency, and process discipline will allow builders to seize selective market opportunities confidently.

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