The Ultimate Social Proof For Your Building Company

What’s the first thing a prospect does after meeting you?

They go hunting for proof.

They want to know: Are you the real deal?

Not just someone who can talk a good game, but a builder with authority, trust, and a reputation that stands out in a crowded market.

And here’s the challenge. Even if you’ve got strong testimonials, beautiful photos of past projects, maybe even awards on the shelf - those things matter. They build confidence. They should absolutely be part of your marketing toolkit. But sometimes, even with all that in place, prospects still hesitate. They shop around, they drag their feet, or they try to grind you down on price.

Which is why the builders who stand out add one more level of proof on top of everything else.

Why Social Proof Decides the Sale

When someone else says you’re good, it lands differently. Testimonials do it. Reviews do it. Awards do it. Photos of completed builds do it. All of these are valuable, and the more you have, the more convincing your story becomes.

But there’s a hierarchy to proof. And at the very top of that hierarchy sits one thing few builders will ever achieve: recognition on the front cover of an industry-wide report.

When an authority figure, a recognised body, or an industry report features your work… suddenly you’re not just “another builder.” You’re the builder people want to work with.

Social proof is the shortcut to trust. And trust is what closes contracts faster, at better margins, with less resistance.

Think about the difference:

A client reads your website claim versus…
They see your build showcased in the industry’s most trusted report.

Which one carries more weight?

The Highest Level of Proof

There are many forms of social proof; testimonials, reviews, awards, project photos. Each plays its part. But nothing matches being featured on the front cover of an industry-wide report.

Why? Because it isn’t self-promotion. It’s a third-party - respected, neutral - saying: this is the build that represents excellence in our industry this year.

That kind of recognition… you can’t buy it. You can’t fake it. You either earn it, or you miss out.

And when you do earn it, the ripple effects are massive.

How Recognition Changes Everything

Picture walking into a client meeting with the SORCI Report in your hand. You drop it on the table, and there’s your build on the cover.

The conversation changes immediately. The prospect stops wondering if they can trust you and starts asking how soon you can start.

Or imagine posting that cover across your socials. Engagement spikes. Your network shares it. People you haven’t heard from in years congratulate you. Prospects you’ve never met before are suddenly reaching out.

Even inside your company, the impact is real. Your team sees the recognition and feels proud. Retention goes up. Loyalty deepens. Everyone wants to be part of a winning outfit.

And the best part? It’s not a fleeting moment. Once you’re featured, you’ve got a marketing asset you can reuse for years; framed in your office, included in proposals, highlighted on your website.

That’s why the front cover isn’t just recognition. It’s leverage.

Your Chance To Take The Cover

Right now, the Association of Professional Builders is running the 2025 State of Residential Construction Industry Survey. Complete it, and you’ll automatically unlock two things:

A full benchmarking report showing exactly how your company stacks up against 2,200+ builders across the US, Canada, Australia, and New Zealand.
Eligibility to enter your best project for the chance to be featured on the front cover of the 2026 SORCI Report.

Here’s how it works:

Fill out the survey (takes about 15 minutes).
Submit up to three high-quality photos of your best completed build.
Wait for the judges’ decision after entries close on November 10, 2025.

One builder will take the cover. Five more will be featured inside.

Don’t Miss It

Social proof is what turns doubt into trust. Trust into contracts. And contracts into the business you’ve always wanted to run.

This is your opportunity to claim the highest level of proof available in our industry.

Complete the SORCI survey today, submit your build, and put yourself in the running to have your project take pride of place on the 2026 cover.

Because in the end, clients don’t just buy your builds.

They buy your credibility.