In fact, they have two problems, but more of that later…
If your website is not generating enough new enquiries to sustain your building company, then the obvious solution is to generate more visitors by advertising on Facebook or Google…
However, this could be an expensive mistake if you have not set your website up to convert visitors into leads.
A website that does not generate leads is no more than an online art gallery.
Consumers will visit, look at the images, read a bit of the text, and then leave.
Are you providing a free public service?
Or would you like to turn your website into a marketing machine?
The good news is that with a few small changes, your existing website can be transformed from an online brochure into a machine that generates leads.
And once you’ve made those changes you will generate more enquiries from your existing visitors.
Which means you will be in a position to invest in online advertising so that you can generate even more leads which will lead to more contracts and more cash in the bank!
Now you may be thinking, “I’ve just spent thousands of dollars on a new website, why do I need to change it?”
The answer is simple…and it’s something we’ve seen time and time again when coaching our members…
Web Designers are great...at web design.
However, they are not marketers.
They got into website design because they are talented graphic design artists…
Copywriting is not their strength…
And that’s a real problem…
Because it’s the words on your website that convert visitors into leads, NOT the images.
Images are important, they can influence a decision...but they don’t have the power to persuade someone to take an action.
So if you are not generating enough quality enquiries from your website then there is a 90% chance it’s because of the words you are using.
Make sure you're getting the most out of your marketing efforts by download the free Sales Blueprint for Builders.