Articles by Russ Stephens

Marketing 4 min read

Why Paid Ads Don’t Work for Most Builders (And the Simple Fix That Does)

You’ve probably tried advertising before. Facebook, Google, maybe even hired a freelancer who “specialised in builders.” You spent thousands. Got clicks. ...

Operations 4 min read

How To Establish Your Building Company’s Niche

Why generalists are broke, burnt out, and invisible… and how the right niche can change everything.

Self Improvement 7 min read

Top 18 Construction Podcasts for Industry Insights in 2025

The construction industry is constantly changing. Now more than ever, those who want to be informed about what is happening in every corner of the ...

Sales 3 min read

How to Nail Your Discovery Calls and Win More High-Margin Contracts

The market isn’t what it was during the COVID boom. Back then, leads poured in, and sales seemed effortless. But things have shifted. The game has ...

Self Improvement Operations 2 min read

The 3-Step System to Cut Waste and Boost Profits in Your Building Company

Running a building company is demanding. Between juggling projects, managing clients, and tackling an endless to-do list, it’s easy to feel overwhelmed.

Sales 3 min read

How to Negotiate Effectively Without Sacrificing Your Margins

Negotiation can be one of the trickiest parts of running a building company. Whether you’re dealing with clients, suppliers, or subcontractors, striking ...

Sales 2 min read

The 2-1 Rule: Transform Your Sales Conversations and Win More Contracts

Sales conversations are a delicate balance. Talk too much, and you risk coming across as overbearing. Talk too little, and you might miss the chance to ...

Sales 2 min read

Why Your Follow-Up Fails (And How to Get It Right)

You’ve done the hard part—you’ve got the lead. But leads don’t pay the bills… clients do. And turning a lead into a paying client? That’s where most ...

Financials 2 min read

The Hidden Cost of a Festive Shutdown For Building Companies

I received an email from a builder announcing they were shutting down for an entire month over the Christmas holidays.

1 2 3 4 5

... 18 ›