Articles by Russ Stephens

4 min read

A Guide to Construction Marketing for Builders

Are you confused about the best way to generate quality leads for your building company? Thanks to the internet, marketing for construction companies has ...
4 min read

How To Use Facebook Ads For Home Builders

Are you constantly posting on Facebook without any idea if you are doing it properly or what you need to do to generate leads? You may have noticed that ...
3 min read

A Guide To Google Ads For Home Builders

Are you relying on the Yellow Pages and ‘request a quote’ websites for your leads?
2 min read

Why you need a Home Builder Content Marketing Strategy

Do you enjoy speaking to new prospects who only see you as ‘just another builder’? Wouldn’t it make your life easier if they were a bit 'warmer' when you ...
3 min read

How Much Is A Builder's Margin?

How much margin should builders be adding to their projects in 2024? 15%, 20%...25%? It’s a question that has both divided and confused the industry since ...
2 min read

The Art Of The Follow-Up: Turning A Maybe Into A Yes

If you are sick of prospects sitting on the fence about building with you, this article might be just what you need…
3 min read

Why Business Coaching Does Not Work For Custom Home Builders

Business coaching often doesn't work well for custom home builders. If you're thinking about trying it, or if you've tried it before, you should know that ...
2 min read

The Hidden Cost of a Festive Shutdown For Building Companies

I received an email from a builder announcing they were shutting down for an entire month over the Christmas holidays.
3 min read

Time Management In Construction: How To 10x Your Productivity

Are you spending your time working IN your building company, fighting fires, chasing cash-flow and dealing with tasks that keep you from working ON your ...