Marketing Articles

1 min read

APB Named One of Australia's Best Places to Work

What does it take to build something remarkable - not just once, but year after year? Consistency. Clarity. Culture. And that’s exactly what APB has been ...
3 min read

The Ultimate Social Proof For Your Building Company

What’s the first thing a prospect does after meeting you? They go hunting for proof. They want to know: Are you the real deal? Not just someone who can ...
2 min read

Why Most Builders Waste Tens of Thousands on Ads That Don’t Work

You finally decided to invest in advertising. You hired a flashy agency. You spent $20k. And… crickets. No quality leads. No contracts. Just vague reports ...
2 min read

Why Good Builders Get Overlooked and How to Make Sure You’re Not One of Them

Being a skilled builder isn’t enough right now. Not in a tight market where consumers are price shopping more than ever, and deals are falling over at the ...
4 min read

Why Paid Ads Don’t Work for Most Builders (And the Simple Fix That Does)

You’ve probably tried advertising before. Facebook, Google, maybe even hired a freelancer who “specialised in builders.” You spent thousands. Got clicks. ...
3 min read

Why Most Builders Waste Marketing Spend With No Results

Too many builders pour tens of thousands of dollars into marketing… and get nothing in return. No leads. No sales. Just wasted money. Sound familiar? ...
3 min read

The 3 Biggest Marketing Challenges Custom Home Builders Face (And How to Solve Them)

Running a successful home-building company isn’t just about delivering high-quality homes—it’s about consistently attracting the right clients, making ...
3 min read

If Your Last Job Came From a Referral, You Need to Read This

Referrals are great, but they aren’t sustainable… You’ve built a great reputation. Clients love your work. Your name gets passed around. And yet, your ...
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