---
title: Latest News For Residential Builders | The Association of Professional Builders | Marketing
description: Marketing | All the latest news covering sales, marketing, operations, financials and self-improvement within the residential construction industry.
---
[](https://www.associationofprofessionalbuilders.com/)
[LOGIN](https://coaching.apbbuilders.com) [REQUEST A CALL](https://go.associationofprofessionalbuilders.com/request-a-call)
- ABOUT
- [ ABOUT US](https://associationofprofessionalbuilders.com/about/)
- [ STORY](https://associationofprofessionalbuilders.com/about/story/)
- [ COACHES](https://associationofprofessionalbuilders.com/about/coaches/)
- [ WHO WE SERVE](https://associationofprofessionalbuilders.com/about/who-we-serve/)
- [ CONTRIBUTION](https://associationofprofessionalbuilders.com/about/contribution/)
- [ IN THE MEDIA](https://associationofprofessionalbuilders.com/about/in-the-media)
- SERVICES
- [ WHAT WE DO](https://associationofprofessionalbuilders.com/services)
- [ GROUP COACHING](https://www.associationofprofessionalbuilders.com/services/group-coaching)
- [ 1-1 COACHING](https://associationofprofessionalbuilders.com/services/business-coaching)
- [ ELITE MENTORING](https://associationofprofessionalbuilders.com/services/elite-mentoring)
- [ WORKSHOPS](https://www.associationofprofessionalbuilders.com/services/workshops)
- [ PRICING](https://associationofprofessionalbuilders.com/services/pricing)
- RESOURCES
- [ APB BRAIN](https://go.associationofprofessionalbuilders.com/apb-brain)
- [ ARTICLES](https://blog.associationofprofessionalbuilders.com)
- [ PODCAST](https://associationofprofessionalbuilders.com/professional-builders-secrets-podcast)
- [ BOOK](https://associationofprofessionalbuilders.com/professional-builders-secrets-book/)
- [ SORCI REPORT 2026](https://go.associationofprofessionalbuilders.com/sorci-download)
- [ EVENTS](https://associationofprofessionalbuilders.com/events/)
- [ LEVELS](https://associationofprofessionalbuilders.com/levels/)
- [ REWARDS](https://associationofprofessionalbuilders.com/rewards/)
- [ ALL RESOURCES](https://associationofprofessionalbuilders.com/resources/)
- [RESULTS](https://associationofprofessionalbuilders.com/case-studies/)
- CONTACT
- [ CONTACT US](https://associationofprofessionalbuilders.com/contact-us/)
- [ FAQS](https://associationofprofessionalbuilders.com/faqs)
- [ PARTNER](https://www.associationofprofessionalbuilders.com/apb-partnerships)
# Marketing Articles
- [All Articles](https://blog.associationofprofessionalbuilders.com/)
- [Operations](https://blog.associationofprofessionalbuilders.com/tag/operations)
- [Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing)
- [Sales](https://blog.associationofprofessionalbuilders.com/tag/sales)
- [Financials](https://blog.associationofprofessionalbuilders.com/tag/financials)
- [Self Improvement](https://blog.associationofprofessionalbuilders.com/tag/self-improvement)
- [APB Digest](https://blog.associationofprofessionalbuilders.com/tag/apb-digest)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 8 min read
## [How Much Should You Spend On Advertising Your Building Company?](https://blog.associationofprofessionalbuilders.com/how-much-should-you-spend-on-advertising-your-building-company)
A residential building company should spend a minimum of 1 to 3 percent of revenue on marketing and advertising, with the highest-performing companies ...
[Read More](https://blog.associationofprofessionalbuilders.com/how-much-should-you-spend-on-advertising-your-building-company)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 4 min read
## [The 6 Hidden Trust Elements Quietly Costing Builders Millions](https://blog.associationofprofessionalbuilders.com/trust-elements)
Have you ever wondered why that client didn’t go with you? Or why they chose another builder, even after everything seemed to be lining up? Most builders ...
[Read More](https://blog.associationofprofessionalbuilders.com/trust-elements)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 3 min read
## [Why More Leads Won’t Fix Your Real Problem](https://blog.associationofprofessionalbuilders.com/why-more-leads-wont-fix-your-real-problem)
You’re flat out. Quoting after hours, fielding client calls, jumping in to solve problems your team should be handling. From the outside, it looks like ...
[Read More](https://blog.associationofprofessionalbuilders.com/why-more-leads-wont-fix-your-real-problem)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 1 min read
## [APB Named One of Australia's Best Places to Work](https://blog.associationofprofessionalbuilders.com/apb-named-one-of-australias-best-places-to-work)
What does it take to build something remarkable - not just once, but year after year? Consistency. Clarity. Culture. And that’s exactly what APB has been ...
[Read More](https://blog.associationofprofessionalbuilders.com/apb-named-one-of-australias-best-places-to-work)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 2 min read
## [The Ultimate Social Proof For Your Building Company](https://blog.associationofprofessionalbuilders.com/social-proof-for-building-companies)
What’s the first thing a prospect does after meeting you? They go hunting for proof. They want to know: Are you the real deal? Not just someone who can ...
[Read More](https://blog.associationofprofessionalbuilders.com/social-proof-for-building-companies)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 2 min read
## [Why Most Builders Waste Tens of Thousands on Ads That Don’t Work](https://blog.associationofprofessionalbuilders.com/why-most-builders-waste-money-on-ads)
You finally decided to invest in advertising. You hired a flashy agency. You spent $20k. And… crickets. No quality leads. No contracts. Just vague reports ...
[Read More](https://blog.associationofprofessionalbuilders.com/why-most-builders-waste-money-on-ads)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 2 min read
## [Why Good Builders Get Overlooked and How to Make Sure You’re Not One of Them](https://blog.associationofprofessionalbuilders.com/why-good-builders-get-overlooked)
Being a skilled builder isn’t enough right now. Not in a tight market where consumers are price shopping more than ever, and deals are falling over at the ...
[Read More](https://blog.associationofprofessionalbuilders.com/why-good-builders-get-overlooked)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 4 min read
## [Why Paid Ads Don’t Work for Most Builders (And the Simple Fix That Does)](https://blog.associationofprofessionalbuilders.com/paid-advertising-for-builders)
You’ve probably tried advertising before. Facebook, Google, maybe even hired a freelancer who “specialised in builders.” You spent thousands. Got clicks. ...
[Read More](https://blog.associationofprofessionalbuilders.com/paid-advertising-for-builders)
[Marketing](https://blog.associationofprofessionalbuilders.com/tag/marketing) 3 min read
## [The 3 Biggest Marketing Challenges Custom Home Builders Face (And How to Solve Them)](https://blog.associationofprofessionalbuilders.com/marketing-challenges-custom-home-builders)
Running a successful home-building company isn’t just about delivering high-quality homes—it’s about consistently attracting the right clients, making ...
[Read More](https://blog.associationofprofessionalbuilders.com/marketing-challenges-custom-home-builders)
[1](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/1) [2](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/2) [3](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/3) [4](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/4) [5](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/5)
[...](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/6) [6](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/6) [›](https://blog.associationofprofessionalbuilders.com/tag/marketing/page/2)
[](http://apbbuilders.com)
- Resources
- [Construction Business Coaching](https://associationofprofessionalbuilders.com/construction-business-coaching/)
- [Construction Sales Training](https://associationofprofessionalbuilders.com/construction-sales-training/)
- [Construction Marketing Coaching](https://associationofprofessionalbuilders.com/construction-marketing-coaching/)
- [Construction Financials Coaching](https://associationofprofessionalbuilders.com/construction-financial-coaching/)
- [Builders Self Improvement Coaching](https://associationofprofessionalbuilders.com/builders-self-improvement-coaching/)
- Contact
- Monday – Friday
-
- AU 07 3014 0363
- NZ 09 887 8614
- US 346 220 4891
- CA 437 886 2717
-
- [Careers](https://careers.associationofprofessionalbuilders.com)
-
- [Partner with APB](https://go.associationofprofessionalbuilders.com/partnerships)
- Address
- **Australian HQ**
- PO Box 1631
- Broadbeach, QLD 4218
-
- **United States HQ**
- 2129 FM 2920 Ste 190-149
- Spring, TX 77388
-
-
-
-
© 2026 The Association of Professional Builders[Privacy Policy](https://www.associationofprofessionalbuilders.com/privacy-policy)[Terms of Service](https://www.associationofprofessionalbuilders.com/terms-conditions)[Sitemap](https://www.associationofprofessionalbuilders.com/sitemap.xml)
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Association of Professional Builders"
},
"dateModified" : "2019-07-29T14:55:06+00:00",
"datePublished" : "2018-06-21T14:55:06+00:00",
"description" : "Marketing | All the latest news covering sales, marketing, operations, financials and self-improvement within the residential construction industry.",
"headline" : "Blog",
"image" : {
"@type" : "ImageObject",
"url" : "https://blog.apbbuilders.com/hs-fs/hubfs/apb_logo-300x117.png?width=300&name=apb_logo-300x117.png"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://blog.apbbuilders.com/"
},
"name" : "Association of Professional Builders"
}
}
```