The client hasn't pushed back yet. They haven't said the price is too high, they haven't mentioned the other two quotes sitting on their kitchen bench, ...
A building company can sell well for twenty years without ever writing down how it sells. The owner knows what to say on a first call. They know which ...
A client walks into a meeting with two quotes for a new home. Both are for roughly the same size. Both list nice finishes, good appliances, a well-known ...
If you’re finding it harder than ever to move prospects from interest to action, you’re not alone. Many builders are generating leads, but turning those ...
If you’ve felt a shift in the market in the last 12 months, you’re not imagining it. Leads have slowed. Buyers are hesitating. And even when enquiries ...
Most builders aren’t natural salespeople. And if you’re like many, the idea of “selling” makes you uncomfortable. You don’t want to be pushy. You don’t ...
Negotiation can be one of the trickiest parts of running a building company. Whether you’re dealing with clients, suppliers, or subcontractors, striking ...
Sales conversations are a delicate balance. Talk too much, and you risk coming across as overbearing. Talk too little, and you might miss the chance to ...
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