Articles by Russ Stephens

2 min read

Are Builders Advertising The Same Message Losing Out?

Are you using the same marketing message for everyone? If you are, you need to pay attention because this could save you a lot of money in advertising ...
2 min read

Why You Need To Turn Down Building Work

How many times have you invested weeks, or even months of your life studying plans, detailing specifications, getting quotes from subcontractors and ...
3 min read

How To Win Building Contracts by Identifying Needs

Quality – Speed – Budget Welcome back to the final article in this series which covers the contract proposal.
3 min read

What Are Your Prospects Scared Of?

When you really break it down there are only three things that keep a client awake at night...
4 min read

The First Conversation With A Prospective Client: What Do You Say?

It's the moment you've been waiting for. The moment that generates a twinge of excitement and hope.
1 min read

How To Optimise Your Sales Process & Win More Building Contracts

Have you ever wondered how the big building companies continue to sign up so many clients?
2 min read

Do You Hate Price Shoppers?

Well, guess what? If you’re being price shopped, it’s for a really good reason.
3 min read

Earning Money From Client Variations

What? Make a profit just because a client needs to change the contract? That's just taking a liberty!
4 min read

How Builders Can Learn From Jetstar

"Your bag is 1kg over weight." - "No, you cannot remove an item of clothing and wear it, that is against the rules." - "You must pay $50 in order to board ...